Assessor Resource

BSBMKG524
Design effective user experiences

Assessment tool

Version 1.0
Issue Date: May 2024


This unit describes the skills and knowledge required to design a series of interactions between a user (individual) and a digital marketing implementation.

It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for design of user experience where users engage with a product, brand or organisational story on various digital platforms.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Establish metrics for user experience

1.1 Identify and review relevant client or organisational requirements for user experience

1.2 Research and document user expectations

1.3 Prepare key observable and measurable criteria for effective user experiences

1.4 Establish systems and processes to collect data on user experiences

1.5 Recognise and design experiences within current legislation, regulation and organisational policy

2. Specify interaction design

2.1 Specify and prioritise features and information critical to the user interaction

2.2 Identify preferred technologies and platforms best suited to the interaction and user needs

2.3 Define interaction patterns relevant to the context

2.4 Establish interface behaviour relevant to the product, brand or organisation for identified platforms

2.5 Provide designs to achieve consistent and intuitive experiences

3. Design user interfaces

3.1 Assess and evaluate existing user interfaces against design requirements

3.2 Prepare site, application maps and content inventory

3.3 Storyboard user transactions, navigation, access and egress options

3.4 Prepare and review wireframes and mock-ups of user journeys across the relevant technologies and platforms

4.Test design

4.1 Establish an actual, prototype or virtualised test environment

4.2 Model expected user behaviours against specified user stories

4.3 Incorporate real-time user feedback where appropriate

4.4 Revise metrics, interaction and interface designs based on testing to better meet requirements

Evidence of the ability to:

interpret client requirements to identify user experience expectations

research user expectations

develop performance measures for user experiences

prepare data collection systems relevant to user experiences

evaluate digital technologies to implement user experiences

demonstrate expected user behaviour within a specific application

use current industry tools to prepare and test a digital user experience application.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

list current digital technologies and platforms used to engage users

compare common user usage patterns in the digital space

explain consistent and intuitive user experience design

describe the use of common industry tools to design and test user experiences.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the marketing communications field of work and include access to:

relevant legislation and regulations

communications equipment and technology

relevant workplace documentation and resources

case studies or, where possible, real situations

industry software packages and apps (where applicable).

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Establish metrics for user experience

1.1 Identify and review relevant client or organisational requirements for user experience

1.2 Research and document user expectations

1.3 Prepare key observable and measurable criteria for effective user experiences

1.4 Establish systems and processes to collect data on user experiences

1.5 Recognise and design experiences within current legislation, regulation and organisational policy

2. Specify interaction design

2.1 Specify and prioritise features and information critical to the user interaction

2.2 Identify preferred technologies and platforms best suited to the interaction and user needs

2.3 Define interaction patterns relevant to the context

2.4 Establish interface behaviour relevant to the product, brand or organisation for identified platforms

2.5 Provide designs to achieve consistent and intuitive experiences

3. Design user interfaces

3.1 Assess and evaluate existing user interfaces against design requirements

3.2 Prepare site, application maps and content inventory

3.3 Storyboard user transactions, navigation, access and egress options

3.4 Prepare and review wireframes and mock-ups of user journeys across the relevant technologies and platforms

4.Test design

4.1 Establish an actual, prototype or virtualised test environment

4.2 Model expected user behaviours against specified user stories

4.3 Incorporate real-time user feedback where appropriate

4.4 Revise metrics, interaction and interface designs based on testing to better meet requirements

Evidence of the ability to:

interpret client requirements to identify user experience expectations

research user expectations

develop performance measures for user experiences

prepare data collection systems relevant to user experiences

evaluate digital technologies to implement user experiences

demonstrate expected user behaviour within a specific application

use current industry tools to prepare and test a digital user experience application.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

list current digital technologies and platforms used to engage users

compare common user usage patterns in the digital space

explain consistent and intuitive user experience design

describe the use of common industry tools to design and test user experiences.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the marketing communications field of work and include access to:

relevant legislation and regulations

communications equipment and technology

relevant workplace documentation and resources

case studies or, where possible, real situations

industry software packages and apps (where applicable).

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify and review relevant client or organisational requirements for user experience 
Research and document user expectations 
Prepare key observable and measurable criteria for effective user experiences 
Establish systems and processes to collect data on user experiences 
Recognise and design experiences within current legislation, regulation and organisational policy 
Specify and prioritise features and information critical to the user interaction 
Identify preferred technologies and platforms best suited to the interaction and user needs 
Define interaction patterns relevant to the context 
Establish interface behaviour relevant to the product, brand or organisation for identified platforms 
Provide designs to achieve consistent and intuitive experiences 
Assess and evaluate existing user interfaces against design requirements 
Prepare site, application maps and content inventory 
Storyboard user transactions, navigation, access and egress options 
Prepare and review wireframes and mock-ups of user journeys across the relevant technologies and platforms 
Establish an actual, prototype or virtualised test environment 
Model expected user behaviours against specified user stories 
Incorporate real-time user feedback where appropriate 
Revise metrics, interaction and interface designs based on testing to better meet requirements 

Forms

Assessment Cover Sheet

BSBMKG524 - Design effective user experiences
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Assessment Record Sheet

BSBMKG524 - Design effective user experiences

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Assessment task 1: [title] Result: Competent Not yet competent

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Overall assessment result: Competent Not yet competent

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